Noosa Yoghurt celebrated National Honey Month with a billboard, located in Downtown Denver, made from thousands of the company’s product lids.

Approximately, more than $24 billion dollars of the U.S. economy is contributed to pollinators. Honey bees account for more than $15 billion dollars of this amount through their role in keeping essential nutrients in our diet. According to the U.S. Department of Agriculture, honey bee colonies have reduced to about 2.66 million today from 5 million in the 1940s. Noosa Yoghurt, a Colorado based company has recognized this as a great public health concern and is endorsing the Blooms for Bees program through a partnership with Bee Friendly Farming.

In place of added sugars and preservatives, all 23 of the company’s flavors, with the exception of their plain Noosa, are infused with wildflower honey. The sourcing of high-quality American honey has now become a forefront among company values for Noosa. As such, their mission is to safeguard honey bee populations in Colorado and beyond.

To help sustain pollinators, a multi-year investment between Noosa and Bee Friendly Farming is dedicated to promote pollinator environments and health by creating new bee buffer zones. These implementations are small plots of land solely dedicated to the protection of honey bees. Noosa’s farm headquarters located in Bellevue, Colorado has incorporated one of the first bee buffer areas with donations that amounted to $30,000. “It is a really interesting environmental project,” said Diane Wind, a staff member at the Fort Collins Environmental Learning Center, “honey bee endangerment is an issue that does not get enough attention.”

Noosa has donated $5,000 to Beeyond the Hive, the brand’s Colorado honey supplier. Donations are geared toward further researching the nutrition and habitats of honey bees with Colorado State University.